Storefront

How to choose what a shared link to your store shows

Set the headline, tagline and neutral wording that WhatsApp, iMessage and social media show when someone shares a link to your store.

2 min read
Published November 4, 2026
Last checked November 4, 2026
storefront
branding
link preview

When someone shares a link to your store in WhatsApp, iMessage, Facebook, X or another app, the app shows a preview: a picture with your store's name and a short text under it. You choose the words.

1Step 1 of 5Open the Link preview settings

Go to Storefront → Theme & drafts and open the Store details tab. The Link preview part is below your store name and service label.

2Step 2 of 5Write your headline and tagline

Type the name you want on the preview in Preview headline. Leave it empty to use your store name.

Type one short line in Preview tagline, for example what makes your store different. It shows under the headline on the picture and as the text of the preview.

3Step 3 of 5Choose neutral wording

Switch on Use neutral wording (no 'IPTV' in previews) if the preview should show only your own words. The picture then shows your headline and tagline only, and the preview text is your tagline (or "Shop at" and your headline when you have no tagline). Writing a tagline does the same, even with the switch off.

Leave the headline, the tagline and the switch empty and your previews stay exactly as they are.

The words are used for links to your store's home page. Most of your other pages show the same picture, but pages such as your FAQ, blog or a product page keep their own titles and texts.

4Step 4 of 5Save and check

Click Save changes. Share a link to your store with yourself to see the new preview.

Apps keep a preview they made earlier for a while. A link shared after your change shows the new preview; adding something to the end of the address, such as ?v=2, shows it right away.

5Step 5 of 5Your own SEO texts still come first

If you use the SEO Suite module and filled in a Meta title or Meta description, the preview uses those: the meta title instead of the headline as the preview's title, and the meta description instead of the tagline as its text. The picture keeps your headline and tagline. Your own texts are always used as you wrote them.

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